On March 27, 2025, Soft International Group (2569.HK) was officially listed on the main board of the Hong Kong Stock Exchange (HKEX). The company offered 250 million new shares globally at an issue price of HK$0.51 per share, raising approximately HK$127.5 million in gross proceeds.

In this offering, Tian Yuan Law Firm and Morgan, Lewis & Bockius acted as PRC and Hong Kong legal advisors to the company, respectively. Ogier and Hogan Lovells advised on Cayman Islands laws and international sanctions laws, respectively.

Sunny Fortune Capital Limited served as the sole sponsor for the listing. King & Wood Mallesons and Commerce & Finance Law Offices acted as legal advisors to the sole sponsor and the underwriters, advising on Hong Kong and PRC laws, respectively.

Founded in 2010, Soft International Group is a well-established consumer goods company involved in product development, manufacturing, sales, and marketing across multiple channels. Its product portfolio spans babycare, feminine care and adult incontinence products, medical and hygiene products, household and daily chemicals, and pet care products.

After filing twice with the HKEX in May and November 2024, Soft International Group passed the listing hearing in March 2025. The proceeds from the offering will be used to upgrade production lines, enhance branding, marketing and promotional efforts, and improve warehousing and IT systems.